Given the goal of maximization of firm value and shareholder wealth,we have stressed the importance of net present value (NPV).And yet,some financial decision-makers continue to use less desirable measures such as the payback method.Why do you think this is the case?

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The Answer of Given the goal of maximization of firm value and shareholder wealth,we have stressed the importance of net present value (NPV).And yet,some financial decision-makers continue to use less desirable measures such as the payback method.Why do you think this is the case?

Given the Goal of Maximization of Firm Value and Shareholder