A bank with a large credit-card customer base can market other financial products to these customers at a low cost.This is an example of

Question

Quizplus · Accepted Answer

This scenario describes economies of scope, which is when a company can produce or market new products at a lower cost due to sharing resources and expertise from its existing operations. In this case, the bank can leverage its existing customer base to promote and sell other financial products, without incurring significant additional marketing or acquisition costs.

A Bank with a Large Credit-Card Customer Base Can Market