A firm's sales forecast is usually based on A, B ,and C can be correct; not mentioned in textbook.
A)forecasts of external economic activity
B)the firm's sales force estimates of demand
C)both internal and external factor estimates
D)accounts receivable experience

Question

Quizplus · Accepted Answer

Sales forecasts are generally based on both internal and external factor estimates, which may include factors such as past sales data, market trends, economic indicators, and input from the sales force. While accounts receivable experience may provide some insight into past sales, it is not typically the primary or sole basis for a sales forecast. The textbook does not mention options A or B as the only methods used for sales forecast.

A Firm's Sales Forecast Is Usually Based on A, B