The most desired goods and services that are given up in order to obtain something else is the:

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The concept of opportunity cost refers to the cost of the next best alternative forgone, or in other words, the most desired goods and services that are given up in order to obtain something else. It is an important concept in economics because it explains the trade-offs that individuals, businesses, and governments make when they allocate scarce resources. Comparative advantage refers to the ability of a country, person, or company to produce a good or service at a lower opportunity cost than others, while absolute advantage refers to the ability to produce a good or service using fewer resources than others. Advantage cost is not a commonly used term in economics.

The Most Desired Goods and Services That Are Given Up