When public goods are marketed like private goods:

Question

Quizplus · Accepted Answer

Public goods are characterized by non-rivalry and non-excludability. When public goods are marketed like private goods, they become excludable because some consumers may be denied access if they cannot pay for them. This creates a disincentive for producers to supply the goods since the market mechanism will not reward them for the full social benefits they generate. Consequently, too few goods are likely to be produced in this scenario.

When Public Goods Are Marketed Like Private Goods