The objective of advertising,from an economic perspective,is to shift the demand curve to the:
A) Right and decrease the elasticity.
B) Right and increase the elasticity.
C) Left and decrease the elasticity.
D) Left and increase the elasticity.

Question

Quizplus · Accepted Answer

From an economic perspective, the objective of advertising is to increase demand for a product or service, which is represented by a shift of the demand curve to the right. Additionally, by differentiating the product and creating brand loyalty, advertising can decrease the price elasticity of demand, as consumers may be less sensitive to price changes for preferred or branded products.

The Objective of Advertising,from an Economic Perspective,is to Shift the Demand