A magazine publisher mails a survey to every subscriber asking about the quality of its magazine.The publisher wants 100% of the subscribers to respond.This 100% response rate will represent what?

Question

Quizplus · Accepted Answer

The publisher's goal of having every subscriber respond to the survey represents a census, which is an attempt to collect data from an entire population rather than a sample. A sampling frame is a list of individuals or objects that could potentially be sampled, but in this case, the publisher is aiming for a response rate of 100%, so a sampling frame is not relevant. A population parameter of interest refers to a characteristic of the entire population being studied, and while the survey results may provide information about this, the 100% response rate goal itself does not represent a parameter. A sampling method is the process of selecting a sample from a larger population, but since the goal is to collect data from the entire population, a sampling method is not being used here. An involuntary sample is one in which the individuals or objects being studied do not have a choice in participating, but it is not clear from the scenario whether the subscribers are being forced to respond to the survey, so this option can be eliminated.

A Magazine Publisher Mails a Survey to Every Subscriber Asking