A magazine publisher wants to create a new regionalized version of its national magazine for the west coast.The publisher sends a survey to some of its west-coast subscribers chosen at random regarding interest for this new version of its national magazine.A list of all of the west-coast subscribers who receive the national magazine and may or may not have been chosen for this survey are known as what?

Question

Quizplus · Accepted Answer

The list of all west-coast subscribers who receive the national magazine, whether they were chosen for the survey or not, is the sampling frame. This list serves as the basis for selecting the sample of subscribers who were surveyed. A census refers to a complete enumeration of the entire population, and this is not feasible in this scenario. The population is the entire group of west-coast subscribers, which is too large to survey everyone. The population parameter of interest is not mentioned in the given scenario, and the sampling method is also not relevant to this question.

A Magazine Publisher Wants to Create a New Regionalized Version