When a firm introduces a new product and some of the new product's sales come at the expense of the firm's existing products,this is known as:

Question

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Cannibalization occurs when the introduction of a new product reduces the sales of existing products within the same company. This can happen because the new product may be competing for the same customers as existing products, or because customers may choose to switch from buying existing products to the new product.

When a Firm Introduces a New Product and Some of the New