A sales forecast that relies heavily on macroeconomic and industry forecasts is called a

Name: A sales forecast that relies heavily on macroeconomic and industry forecasts is called a
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Question

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A top-down forecast relies on external macroeconomic and industry forecasts to estimate overall sales for a business or product. This approach starts with the total market size or industry sales figures and then narrows down to the individual product or business level.

A Sales Forecast That Relies Heavily on Macroeconomic and Industry