A top-down approach to sales forecasting begins with

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A top-down approach to sales forecasting starts with setting firmwide sales objectives that are then broken down into departmental or individual targets. This approach allows a company to ensure that all sales efforts align with the overall goals of the organization. Option B may be used as a part of the top-down approach to build a more accurate forecast. Option C is more aligned with a bottom-up approach to sales forecasting. Therefore, option A is the best choice.

A Top-Down Approach to Sales Forecasting Begins with