Goodwill equals the excess paid for a business over the fair market value of the net assets purchased.

Name: Goodwill equals the excess paid for a business over the fair market value of the net assets purchased.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Goodwill represents intangible assets such as brand recognition, customer loyalty, and reputation that cannot be easily measured or quantified. It is calculated as the difference between the purchase price of a business and the fair market value of its net assets.

Goodwill Equals the Excess Paid for a Business Over the Fair