What is the term for the difference between what a customer receives and what the customer gives up?

Question

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The term for the difference between what a customer receives (benefits, satisfaction) and what the customer gives up (money, time, effort) is referred to as customer value. This concept is important in marketing and strategic decision making as it helps businesses to understand and meet the needs and wants of their customers while also ensuring that the customer perceives the worth of what they are exchanging for their money or effort.

What Is the Term for the Difference Between What a Customer