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Etro Company Sells a Product Used in Many Manufacturing Processes

Question 118

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Etro Company sells a product used in many manufacturing processes.The sales activity involves three activity areas:  Artivity Area  Cost Driver and Rate  Order taking $100 per purchase order  Sales visits $50 per visit  Delivery vehicles $1 per delivery kilometre  Product handling $0.05 a unit  Special runs $300 per run \begin{array} { l l } \text { Artivity Area } & \text { Cost Driver and Rate } \\\text { Order taking } & \$ 100 \text { per purchase order } \\\text { Sales visits } & \$ 50 \text { per visit } \\\text { Delivery vehicles } & \$ 1 \text { per delivery kilometre } \\\text { Product handling } & \$ 0.05 \text { a unit } \\\text { Special runs } & \$ 300 \text { per run }\end{array} The following customer information is given:
 A B D Units sold 100,00080,00060,000 List price $50$50$50 Actual sales price $45$48$50 Number of purchase orders 302010 Number of sales visits 653 Number of deliveries 1086 Kilometres travelled per delivery 40520 Number of special runs 101\begin{array}{lrr}&\text { A}&&\text { B}&\text { D}\\\text { Units sold } & 100,000 & 80,000&60,000 \\\text { List price } & \$ 50 & \$ 50 &\$50\\\text { Actual sales price } & \$ 45 & \$ 48&\$50 \\\text { Number of purchase orders } & 30 & 20 &10\\\text { Number of sales visits } & 6 & 5&3 \\\text { Number of deliveries } & 10 & 8&6 \\\text { Kilometres travelled per delivery } & 40 & 5 &20\\\text { Number of special runs } & 1 & 0&1\end{array}
What is the profitability of customer B?

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B = (80,000 * $48)- ...

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