If the price of a product rises and as a result consumers decrease their purchases, then

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When the price of a product rises and consumers decrease their purchases, it means less people are willing and able to buy the product at the higher price. This results in a decrease in quantity demanded, not demand. Demand refers to the overall desire for a product, while quantity demanded refers to the specific amount of a product that consumers are willing to buy at a given price.

If the Price of a Product Rises and as a Result