A large manufacturer has received negative publicity related to discriminatory employment practices regarding minorities and their opportunities for promotion.The CEO has ordered the advertising company to develop a campaign that features members of multiple minority groups,many of whom are managers,talking about how supportive the company is.This CSR response is _________________.

Question

Quizplus · Accepted Answer

This CSR response is an example of tokenism, which is when a superficial effort is made to include members of minority groups in order to create the appearance of diversity without actually addressing the underlying issue of discrimination. This campaign puts the minority employees in a position where they have to defend the company's practices, without actually addressing the discrimination they have experienced. It is a surface-level response that does not address the root of the problem.

A Large Manufacturer Has Received Negative Publicity Related to Discriminatory