Judy is at the local cellular phone store.She chooses a phone that guarantees,with her purchase,that the corporation will give a percentage of the profits to charity.The company is engaged in ________________.

Question

Quizplus · Accepted Answer

The scenario describes cause-related marketing, which is when a company aligns its brand with a nonprofit organization or cause and donates a portion of the profits from the sale of a product or service to the chosen cause.

Judy Is at the Local Cellular Phone Store