Michael is worried about a new product that his company plans to market.He thinks that the marketing campaign planned for the product will lead customers to think that alternate product on the market is inferior,when the products are not substantively different.The potential ethical implications relate to which aspect of the business operation?
A) Suppliers
B) Consumers
C) Competitors
D) All of the answers.
E) Consumers and competitors
Correct Answer:
Verified
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