Advertising practices must be honest,and consumers must be fairly treated according to the __________ principle of the standards of conduct for multinational corporations.

Question

Quizplus · Accepted Answer

The stakeholder consideration principle of the standards of conduct for multinational corporations requires that businesses treat consumers fairly and honestly in their advertising practices, and consider the impact of their actions on all stakeholders, including consumers. The competition principle pertains to fair competition in the marketplace, while the corrupt practice principle prohibits bribery and other illegal activities. The sociocultural objectives and values principle pertains to cultural sensitivity and respect for local customs and traditions. Therefore, D is the best choice. Option E is incorrect because advertising practices are an important element of the standards of conduct for multinational corporations, given their potential impact on consumer behavior and social welfare.

Advertising Practices Must Be Honest,and Consumers Must Be Fairly Treated