JKL Corporation has spent a significant portion of its marketing budget redesigning the corporate logo to incorporate images from nature.The corporation,however,has not spent any money on enhancing its environmental strategy or practice.Pollution Probe,an NGO,accuses JKL Corporation of __________.

Question

Quizplus · Accepted Answer

Greenwashing refers to the practice of making false or exaggerated claims about a company's environmentally friendly practices or products without actually implementing any significant changes. In this scenario, JKL Corporation is accused of greenwashing because they have redesigned their logo to make it appear environmentally friendly without actually implementing any changes in their environmental strategy or practices.

JKL Corporation Has Spent a Significant Portion of Its Marketing