OP,an oil and gas exploration company,has decided to adopt an innovative approach to natural gas extraction that will have a less damaging impact on the environment.The idea was first launched by a coop student working in the marketing department who championed the idea when meeting with her department regarding the unit's environmental objectives,the marketing manager raised it with the CFO.The CFO thought the idea sufficiently innovative that he raised it to the CEO.This company is most likely applying the _________ orientation to environmental concerns.

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The Answer of OP,an oil and gas exploration company,has decided to adopt an innovative approach to natural gas extraction that will have a less damaging impact on the environment.The idea was first launched by a coop student working in the marketing department who championed the idea when meeting with her department regarding the unit's environmental objectives,the marketing manager raised it with the CFO.The CFO thought the idea sufficiently innovative that he raised it to the CEO.This company is most likely applying the _________ orientation to environmental concerns.

OP,an Oil and Gas Exploration Company,has Decided to Adopt an Innovative