Luis' company is about to launch a new product line of environmentally friendly cleaning products.It is hoping that this product line will offset the risks associated with the acquisition of a small,but debt-laden company in the last quarter.The new product line is an example of:

Question

Quizplus · Accepted Answer

This is an example of green marketing, which refers to the promotion of products or services that are environmentally friendly or sustainable. By launching a new product line of environmentally friendly cleaning products, the company is hoping to appeal to consumers who prioritize sustainability and offset the risks associated with the acquisition of a debt-laden company.

Luis' Company Is About to Launch a New Product Line