Frank,who is on the board of directors of a large corporation,has asked that the public relations department develop a file of all the media reports on the corporation over the past five years.Frank is asking for an accounting of:

Question

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Frank is asking for a file of all the media reports on the corporation over the past five years, which suggests he is interested in tracking the amount of media exposure the corporation has received. Therefore, the best choice is B, media exposure. The other options (A, corporate response; C, media spin; D, corporate reputation; E, media legitimacy) are all important considerations in public relations, but they are not specifically relevant to what Frank is asking for in this scenario.

Frank,who Is on the Board of Directors of a Large