A researcher examines the number of "family-size" products on supermarket shelves in America and France,and concludes that Americans prefer larger-sized portions than do the French.A second researcher concludes that the number of members in a typical family is larger in American than in France.These different interpretations indicate that

Question

Quizplus · Accepted Answer

The two researchers have drawn different interpretations from the same unobtrusive measure, which is the number of family-size products on supermarket shelves. The validity of unobtrusive measures needs to be carefully examined, as in this case, to ensure that accurate conclusions can be drawn. This highlights the importance of considering the context and possible alternative explanations when using unobtrusive measures.

A Researcher Examines the Number of "Family-Size" Products on Supermarket