When researchers fail to recognize how their own cultural experiences and values influence their interpretations of behavior observed in other cultures,what problem is said to occur?
A) egotistical bias
B) multimethod bias
C) ethnocentric bias
D) nomothetic bias

Question

Quizplus · Accepted Answer

Ethnocentric bias occurs when researchers fail to recognize their own cultural biases and experiences when interpreting behavior observed in other cultures. This can lead to a narrow perspective and potential misinterpretations of the behavior observed.

When Researchers Fail to Recognize How Their Own Cultural Experiences