A sales forecast that relies heavily on macroeconomic and industry forecasts is called a

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A top-down forecast is a sales forecasting technique that starts with an analysis of the macroeconomic and industry-level variables that could affect sales, and then uses that information to estimate future sales at the organizational level. This approach is frequently used in large organizations where there is a need to coordinate sales forecasts across different departments or business units. In contrast, a bottom-up forecast starts with estimates of individual sales opportunities and aggregates them to create a total sales forecast. A plug figure is an estimate that is added to a sales forecast to bring it in line with management's expectations.

A Sales Forecast That Relies Heavily on Macroeconomic and Industry