When a firm introduces a new product and some of the new product's sales come at the expense of the firm's existing products,this is known as:

Name: When a firm introduces a new product and some of the new product's sales come at the expense of the firm's existing products,this is known as:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cannibalization occurs when a new product from a firm eats into the sales of its existing products. This can result in a loss of revenue for the existing products, which is a concern for the firm.

When a Firm Introduces a New Product and Some of the New