Demand Estimation. The Wallpaper Shop, Inc., is a rapidly growing chain of wallpaper shops that caters to the do-it-yourself home remodeling market. During the past year, 15 stores were operated in small to medium-size metropolitan markets. An in-house study of sales by these outlets revealed the following (standard errors in parentheses):
Standard Error of the Estimate = 800.
Here, Q is the number of customers served, P is the average price per customer, PX is the average cost of professionally wallpapering a small room, A is advertising expenditures (in dollars), I is disposable income per capita (in dollars), and GR is the rate of population growth per year (in percent).

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