When Gillette invests millions of dollars to establish high-quality brand-name recognition with repeat customers, it is involved in a:

Question

Quizplus · Accepted Answer

Establishing brand-name recognition and building repeat customers require long-term efforts and investments, which suggest a repeated game of infinite duration. In such a game, Gillette needs to consistently maintain the quality of its products and marketing strategies to compete with rivals and retain its loyal customers.

When Gillette Invests Millions of Dollars to Establish High-Quality Brand-Name