Price/Output Equilibrium. Dentists market a variety of tooth whitening products and services to a growing market of aging baby boomers. Until recently, tooth whitening services provided by dentists were a relatively small but highly profitable niche in the dental services market. Now, the position of dentists in the tooth whitening services market is threatened by a host of new product introductions by leading suppliers of toothpaste and mouth wash products.

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The Answer of Price/Output Equilibrium. Dentists market a variety of tooth whitening products and services to a growing market of aging baby boomers. Until recently, tooth whitening services provided by dentists were a relatively small but highly profitable niche in the dental services market. Now, the position of dentists in the tooth whitening services market is threatened by a host of new product introductions by leading suppliers of toothpaste and mouth wash products.