A firm's final sales forecast is usually a function of ________.

Question

Quizplus · Accepted Answer

A firm's final sales forecast is typically based on a combination of internal factors such as production and marketing capabilities, as well as external factors such as economic conditions and competitor activity. Net income and accounts receivable may be important in assessing a firm's financial health, but they are not typically the primary drivers of sales forecasts. Salesperson estimates of demand may be one input into the forecasting process, but are unlikely to be the sole basis for the forecast. Therefore, option C is the best choice as it encompasses a broader range of factors that are likely to influence a firm's sales forecast.

A Firm's Final Sales Forecast Is Usually a Function of ________