A congeneric merger is a merger in which a firm acquires a supplier or a customer.

Name: A congeneric merger is a merger in which a firm acquires a supplier or a customer.
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A congeneric merger is a type of merger where two companies are in the same or related industries or markets but do not offer the same products. It is different from a vertical merger, where a firm acquires a supplier or a customer.

A Congeneric Merger Is a Merger in Which a Firm