A ________ may result in the expansion of a firm's operations in an existing product line and elimination of a competitor.
A) congeneric merger
B) conglomerate merger
C) horizontal merger
D) vertical merger

Question

Quizplus · Accepted Answer

A horizontal merger is when two companies that produce similar products or services merge together. This can result in the expansion of the firm's operations in an existing product line, as well as the elimination of a competitor. By merging with a competitor, the firm can increase its market share and reduce competition in the industry.

A ________ May Result in the Expansion of a Firm's