A ________ is achieved by acquiring a company in the same general industry, but neither in the same line of business nor a supplier or a customer.
A) congeneric merger
B) conglomerate merger
C) horizontal merger
D) vertical merger

Question

Quizplus · Accepted Answer

A congeneric merger is a type of merger that takes place between two companies operating in the same general industry but not in the same line of business, nor as suppliers or customers to one another. This type of merger is often used to expand a company's product line or diversify its offerings.

A ________ Is Achieved by Acquiring a Company in the Same