Ames and Rosenberg (1963)argue that demand for manufactured goods in the U.S.tended to be utilitarian in nature rather than "high quality," and this encouraged development of mass production methods.

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According to Ames and Rosenberg (1963), demand for manufactured goods in the U.S. tended to be utilitarian in nature, which means that consumers prioritized functionality over quality or aesthetics. This led to the development of mass production methods, which could produce large quantities of goods quickly and efficiently to meet the utilitarian demands of consumers.

Ames and Rosenberg (1963)argue That Demand for Manufactured Goods in the U.S.tended