Balance has no celebrity endorsers and does minimal advertising,yet the athletic shoe brand has 11 percent of the sales in the athletic footwear market.The marketing team at New Balance estimates that increasing sales to 12 percent of the market will require an increase of $10 million in marketing effort and will result in an increase of its footwear sales of an additional $12 million.This 1 percent incremental increase from 11 to 12 percent is referred to as __________.

Question

Quizplus · Accepted Answer

The 1 percent incremental increase from 11 to 12 percent is referred to as a "share point".

Balance Has No Celebrity Endorsers and Does Minimal Advertising,yet the Athletic