actions taken during market product focus and goal setting,Step 2 of the planning phase,include: (1)set market and product goals; (2)__________; (3)find points of difference; and (4)position the product.

Question

Quizplus · Accepted Answer

Selecting target markets involves analyzing potential customers and segmenting them into groups based on factors such as demographics, behavior, and psychographics. This is an important step in determining where to focus marketing efforts and resources. The other options (A, C, D, and E) may also be important components in the planning process but are not directly related to Step 2 of setting market and product goals.

Actions Taken During Market Product Focus and Goal Setting,Step 2