actions taken during the implementation phase of the strategic marketing process include: (1)obtain resources, (2)design the marketing organization, (3)develop schedules,and (4)__________.

Question

Quizplus · Accepted Answer

The fourth action taken during the implementation phase of the strategic marketing process is to execute the marketing program, which involves putting the marketing plan into action, implementing marketing tactics, and monitoring progress. Therefore, the correct option is D) execute the marketing program. The other options may be part of the strategic marketing process, but they are not actions taken during the implementation phase.

Actions Taken During the Implementation Phase of the Strategic Marketing