Figure 22-3
-a recent survey,responding firms reported that on average they used eight metrics to measure their innovation.Figure 22-3 above shows that among firms that use more than three different innovation metrics,they use two different kinds-output metrics and input metrics.Which of the following is an output metric?

Question

Quizplus · Accepted Answer

Output metrics are focused on measuring the outcomes of innovation activities, such as revenue growth due to new products or services. A) is an input metric that measures the number of ideas or concepts in the pipeline, B) is an input metric that measures R&D spending as a percentage of sales, D) does not make sense as ROA is a financial metric for measuring profitability, and E) is an input metric that measures the number of R&D projects.

Figure 22-3 -A Recent Survey,responding Firms Reported That on Average They Used