Figure 22-3
-a recent survey,responding firms reported that on average they used eight metrics to measure their innovation.Figure 22-3 above shows that among firms that use more than three different innovation metrics,they use two different kinds-output metrics and input metrics.Which of the following is an output metric?

Question

Quizplus · Accepted Answer

Customer satisfaction with new products or services is an output metric because it measures the success of innovation efforts in terms of how well the resulting products or services meet customer needs and expectations. Input metrics, on the other hand, measure the resources and activities that contribute to innovation, such as R&D spending (option B) and number of R&D projects (option E). The number of ideas or concepts in the pipeline (option A) and return on assets (ROA) in the pipeline (option C) are not commonly used innovation metrics.

Figure 22-3 -A Recent Survey,responding Firms Reported That on Average They Used