people are concerned about "eating healthy," but many of these same people still grab lunch at fast food restaurants because the restaurants are convenient and they like cheeseburgers.Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is using a __________ strategy to attract this large market that encompasses many different segments.

Question

Quizplus · Accepted Answer

Burger King is using a differentiation strategy by creating a product that stands out from traditional fast food options and appeals to health-conscious consumers who still want the experience and taste of a burger. This strategy allows Burger King to attract a large market with varying segments, as it offers a unique product that meets the needs of those seeking healthier options.

People Are Concerned About "Eating Healthy," but Many of These