Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system.The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars.Which of Porter's generic business strategies did Hyundai use when it launched its Internet parts website?
A) cost leadership
B) differentiation focus
C) differentiation
D) cost focus
E) marketing focus
Correct Answer:
Verified
Q72: According to Porter's four generic business strategies
Q91: Based on a market-product grid framework,which marketing
Q97: Loving Care Pets manufactures dog food specifically
Q116: of Porter's generic business strategies involves controlling
Q117: cost focus strategy refers to one of
Q118: increased customer value achieved through performing marketing
Q119: differentiation strategy refers to one of Porter's
Q122: There are five alternative marketing strategies that
Q124: is the primary disadvantage of employing a
Q125: market-product grid can help identify
A) the fastest
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents