market-product grid shows __________ horizontally across the rows and __________ vertically down the columns.

Question

Quizplus · Accepted Answer

The market-product grid is a tool used to identify potential target markets and product opportunities. The horizontal rows represent different market segments or customer groups, while the vertical columns represent different product offerings or product lines. Therefore, the best answer is E, which shows marketing synergies horizontally across the rows and R&D-manufacturing synergies vertically down the columns. Financial, distribution, and revenue/cost synergies are not directly represented in the market-product grid.

Market-Product Grid Shows __________ Horizontally Across the Rows and __________

Market-Product Grid Shows Horizontally Across the Rows and