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2007,Agro Farms Launched Its Chobani Greek Yogurt That Has Achieved

Question 149

Multiple Choice

2007,Agro Farms launched its Chobani Greek Yogurt that has achieved spectacular success.This success is largely due to its


A) price, which is about 25 percent less than competing yogurts.
B) partnership with Yoplait yogurt from General Mills, which is #1 in the yogurt product category.
C) creative distribution strategy, starting with Greek restaurants and eventually rolling out to supermarkets.
D) powerful points of difference that stress natural ingredients, quality, and taste.
E) replacing Kraft Foods in the yogurt business, Kraft now selling neither regular nor Greek yogurt.

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