Today,the implementation phase of the strategic marketing process often involves moving many planning activities away from the duties of planners to those of __________ and finding effective ways to convert new marketing opportunities to completed projects.

Question

Quizplus · Accepted Answer

Line managers are typically responsible for implementing plans and converting opportunities into projects, as they are directly involved in the day-to-day operations and management of teams.

Today,the Implementation Phase of the Strategic Marketing Process Often Involves