most senior executive responsible for a firm's marketing activities is called the __________.

Question

Quizplus · Accepted Answer

The chief marketing officer (CMO) is the highest-ranking official in charge of a company's marketing efforts. The CMO is responsible for overseeing all aspects of a company's marketing strategy, including product development, advertising, and promotions. The other answer choices, such as brand manager, product manager, director of sales, and marketing director, are all important roles within a marketing department, but none of them hold the highest-ranking position.

Most Senior Executive Responsible for a Firm's Marketing Activities Is