A marketing survey polls customers as they enter a store to ask their opinion about their products and the store's e-commerce website. Which of the following is a drawback of the data collected through this poll?
A) It is not authentic.
B) It is incomplete.
C) It is not a valid method of soliciting customer feedback.
D) It is an unscientific method of collecting data.

Question

Quizplus · Accepted Answer

The drawback of this type of survey is that it only captures the opinions of customers who are physically present in the store, leaving out those who did not visit the store or who prefer to shop online. Therefore, the data collected through this poll is incomplete.

A Marketing Survey Polls Customers as They Enter a Store