Personalization refers to
A) the solicitation of a consumer's consent to receive e-mail and advertising based on personal data supplied by the consumer.
B) a process that automatically groups people with similar buying intentions, preferences, and behaviors and predicts future purchases.
C) the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
D) the interactive, Internet-enabled system that allows individual customers to design their own products and services by answering a few questions and choosing from a menu of product or service attributes, prices, and delivery options.
E) an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings.
Correct Answer:
Verified
Q24: Collaborative filtering refers to
A)a process that automatically
Q36: Q37: Q38: the marketspace,consumers can tell marketers exactly what Q40: Matthew is planning a trip to Mexico Q42: Companies that successfully employ permission marketing adhere Q43: Companies that successfully employ permission marketing adhere Q44: term used when someone is given the Q45: Companies that successfully employ permission marketing adhere Q46: solicitation of a consumer's consent to receive
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