online consumers who regularly visit their favorite bookmarked websites and spend the most money online are referred to as "__________."
A) hunter-gatherers
B) brand loyalists
C) click-and-mortar
D) hooked, online, and single
E) time-sensitive materialists

Question

Quizplus · Accepted Answer

Brand loyalists are consumers who have a strong attachment to specific brands and regularly visit their favorite websites to make purchases. They are more likely to spend more money and are a valuable target audience for businesses. The other choices do not accurately describe this type of online consumer.

Online Consumers Who Regularly Visit Their Favorite Bookmarked Websites and Spend