Berry Company is a company that makes gifts and collectibles.When its southeastern sales representative is driving through a community on her way to make a sales call,she looks for small independent florists and gift shops.When she finds a retailer whom she knows is not carrying Russ products,she stops and makes a sales call.The company's sales rep is using _________ to find prospects.

Question

Quizplus · Accepted Answer

The sales representative is cold canvassing, which means she is approaching potential customers without any prior contact or relationship. She is looking for prospects in a specific type of retailer, small independent florists and gift shops, who are not carrying Russ products. This approach is a form of proactive prospecting where the sales rep seeks out potential customers instead of waiting for them to come to the company.

Berry Company Is a Company That Makes Gifts and Collectibles